The 5 Step Process To Develop Your Secret Language Of Your Ideal Customers
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The 5 Step Process To Develop The Secret Language Of Your Ideal Customers (with Jeffrey Shaw)

The 5 Step Process To Develop The Secret Language Of Your Ideal Customers (with Jeffrey Shaw)

In this episode of the Impact Driven Entrepreneur, I discuss with my guest Jeffrey Shaw the 5 step process to develop the secret language of your ideal customers. Here are the highlights from this episode:


  • What you need to understand about “lingo”
  • What you need to get familiar with to attract the clients you want
  • The psychology of pricing and no its not what you think!
  • How to speak to your clients so that they want to buy

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Mariana C. Ruiz
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Mariana is a Certified Business Coach + Consultant she helps healthcare professionals, coaches and consultants to increase their profit and impact. She uses her background in brain science, hospital administration and 12 years of marketing, sales and business experience to help you identify the profit leaks in your business, market in a way that attracts your ideal clients and convert followers to clients through service-based selling. She has been featured in various podcasts, blogs and online courses including the Huffington Post,, and The Millionaire Insider Extravaganza. Through working with hundreds of business, she has empowered them to increase their profit and serve more people all over the world. You can catch her podcast and join the community at