What Is An Opt-In and How To Improve Opt-In Conversion Rates - The Impact Driven Entrepreneur with Mariana C. Ruiz
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What Is An Opt-In and How To Improve Opt-In Conversion Rates

What Is An Opt-In and How To Improve Opt-In Conversion Rates

 I have noticed that many people in the online space are struggling with their opt-ins. They are unsure of what a good conversion rate is or how to improve the conversion rate.

Here is a video that shares what an opt-in is and how to create an opt-in and how to improve your conversion rates.

Here are some of the tips mentioned:

  • Three ways to increase your opt-in conversion rate (Goal of 30-50%)- More would obviously be great!
    • Remove distractions: Use a program like Lead Pages to have a single option for people to take on the page.
    • Improve the user experience: Have the button above the fold and its okay to have more than one button
    • Improve the copywriting: Include a captivating headline and copy that speaks to your ideal client’s pain points
  • Follow up email sequence: Automation is a must
    • Email 1: The gift you promised
    • Email 2: The gift again + expand on that information
    • Email 3: Ask them to do something eg. Join your group or buy a small product


I would love to hear from you, where are you stuck with your opt-in? Comment below or ask in the Entrepreneurial moms group and tag me. I would be happy to help you out <3

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Mariana C. Ruiz

Mariana is a Certified Business Coach + Consultant she helps healthcare professionals, coaches and consultants to increase their profit and impact. She uses her background in brain science, hospital administration and 12 years of marketing, sales and business experience to help you identify the profit leaks in your business, market in a way that attracts your ideal clients and convert followers to clients through service-based selling. She has been featured in various podcasts, blogs and online courses including the Huffington Post, Today.com, and The Millionaire Insider Extravaganza. Through working with hundreds of business, she has empowered them to increase their profit and serve more people all over the world. You can catch her podcast and join the community at bit.ly/impactdrivenentrepreneurs.