Oooh was I guilty of this one, and probably every client I’ve worked with has this unrelenting problem. So let’s set the record straight.
It’s complete B.S.
That's like saying you need to know everything about being a mother before you can give birth! Ridiculous right?
What happens when entrepreneurs are in constant learning mode, is that they get comfortable in that space.
They don't want to be uncomfortable and take action because there's uncertainty.
What if I fail? What if the client says no? What if I make a fool of myself? If they get too comfy, they do it at the expense of their business becoming a hobby and eventually shut it down.
Sure you need some basics in place when you are getting ready to scale. And the best part? These ‘basics’ in your online business don’t have to be installed by you.
Whether it’s a landing page.
An email sequence.
Moderating your Zoom webinar chat room...
Or even managing your Facebook ad account...
ALL of this should be delegated to superstar team players who adore this type of work.
So spare yourself the countless hours in how to come up with winning Instagram hashtags, perfecting the dimensions on your Facebook cover photo, and even coming up with a winning sales or webinar script.
Your ONLY job is to stay in your zone of genius and operate from there.
The rest? Delegate.
And what if it’s an income-generating activity that cannot be outsourced? Like sales calls?
Don’t reinvent the wheel. Instead use proven scripts, methods and tools that already work.
The reality is that...It's not that you want to learn everything, it's that you're not willing to take action, you're hiding behind your laptop and are acting from fear.
Fear of judgement about what others will think of you, of whether you are doing it right and whether what you are doing is good enough to sell, share with the world or really transform someone’s life.
But you will only know this if you are willing to get out there and fail.
If you work through your own thoughts and get support and accountability in executing.
Right now, learning everything is an excuse for showing up and facing those fears.
But the reality is that if you really had to know everything, have the perfect product then Apple would have held off on their first Iphone/Ipad/Ipod launch - which by the way came with defects and sold millions.
The engineers who made it, didn't make it defect free the first time round. Not even the second or third. But Jobs launched his product because he BELIEVED in it. Believed in his vision. How much do you believe in your work/program?